Why Having a Registered Trade Mark Isn’t Always Enough?
What would happen when a well-established Australian energy company, which has spent years building a brand around a specific name, finds itself in a legal battle with a newcomer…
Intent to Use: A Critical Threshold in Trade Mark Law
When a business seeks to protect its brand in Australia, the law assumes a basic starting point, i.e. the applicant must actually intend to use that mark. It sounds simple, but a…
