Navigating Trade Mark and Consumer Law Boundaries in Australia

Navigating Trade Mark and Consumer Law Boundaries in Australia

Two fast-food giants, McDonald’s and Hungry Jack’s, faced off in a dispute that tested the boundaries of trade mark law and consumer protection. The Federal Court’s decision in…


trade-mark-application-form-with-pen

Misleading Conduct and Passing off under Trade Mark law

What happens when two businesses with nearly identical names, operating in different countries, clash over brand identity and online reputation? The Federal Court’s decision in…


Naming Conventions and Deceptive Similarity of Trade mark

When Is Revocation Reasonable? Lessons from recent judgment

The Registrar has the discretionary power to revoke a registration within twelve months of its entry on the Register. The Federal Court’s decision in National Cancer Foundation…


Navigating Trade Mark and Consumer Law Boundaries in Australia

Self Care v Allergan: Insights on Trade Mark Use and Reputation

The High Court’s decision in Self Care IP Holdings Pty Ltd v Allergan Australia Pty Ltd [2023] HCA 8 is a tightly reasoned clarification of three related areas that matter to…


Digital Brand Identity and Physical Presence of Trade mark

Somers Enterprises v Basefun — Trade mark survives removal

The Federal Court’s judgment in Somers Enterprises Australia Pty Ltd v Basefun Pty Ltd [2025] FCA 218 is an important decision for owners of legacy brands, i.e. especially for…


Brand strategy

Badges of Origin and Honest Use: Lessons from Fanatics v FanFirm

The Full Court’s judgment in Fanatics, LLC v FanFirm Pty Limited [2025] FCAFC 87 is a compact lesson in three things every trade mark practitioner and brand owner should keep…


Trademark Registration Concept

Trademark Use & Similarity Revisited: Energy Beverages v Cantarella (2023)

The Full Federal Court’s decision in Energy Beverages LLC v Cantarella Bros Pty Ltd [2023] FCAFC 44 provides a striking reminder of two recurring themes in Australian trade mark…


Registration of Series Trade Marks in Australia

Registration of Series Trade Marks in Australia

Trade mark law is designed to strike a balance between protecting brand identity and ensuring that the register remains clear and workable. One of the unique features of…


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