LexGeneris Managing Partner and Founder, Milind Joshi, attended the 2025 International Trademark Association (INTA) Annual Meeting, held from 17–21 May 2025 in San Diego, California, USA. As one of the world’s largest gatherings of intellectual property professionals, the Annual Meeting welcomed more than 10,000 attendees from over 140 countries, bringing together practitioners, brand owners, policymakers, judges and industry leaders to discuss the evolving challenges and opportunities shaping intellectual property
Held under the theme “The Business of IP,” the Meeting focused on the increasingly strategic role of intellectual property as a strategic business asset. Through educational sessions covering Law and Policy, Business and Technology, and Professional Development, delegates explored how businesses are increasingly aligning intellectual property strategies with innovation, commercial objectives and long-term brand value.
Artificial intelligence emerged as a key area of discussion, with sessions examining its impact on trade mark prosecution, portfolio management, enforcement, brand protection and data-driven decision-making. Sessions also explored the evolving regulatory landscape, including developments relating to the European Union’s AI Act and Digital Services Act, highlighting the increasing convergence of technology, regulation and intellectual property.The Meeting also introduced important INTA initiatives, including updated Guidelines for Trademark Examination and the Board Resolution on Artificial Intelligence and Intellectual Property Rights Foundational Principles, reinforcing the Association’s commitment to the continued development of global intellectual property practices.Participation in international forums such as the INTA Annual Meeting enables LexGeneris to remain informed of emerging developments across jurisdictions while strengthening its ability to provide commercially focused and globally informed intellectual property advice.The firm remains committed to helping clients protect, manage and enforce their trade mark rights while supporting broader intellectual property strategies across jurisdictions.
